ABOUT NAAI

NAAI is a fashion brand that makes garment creation accessible and desirable. 

Through products and visual storytelling, it encourages people to participate in the making of their own clothes, fostering a more meaningful relationship between garment and wearer.

Introducing Ready-to-Sew

A complete package containing pre-cut fabrics, haberdashery, and instructions needed to construct a garment at home.

The first drop includes : the Trousers, the Shirt and the Vest.

SHOP THE KITS
1 3

WE VALUE

  • PARTICIPATION

    Involving the wearer in the process of making. A collaboration between NAAI and the costumer to invite them to the fashion dialogue.

  • MAKING

    Making becomes the tool to createan intentional wardrobe.

  • HUMAN-PACED

    Challenging the way one consumes, NAAI rethinks the fast-paced fashion ecosystem.

1 3